QUESTION: Can I use customers logos in marketing? We have software that we sell to companies. A few of our larger customers are franchise holders for some large name brands. Can we use there logos in our marketing videos promoting that they are customers?
ANSWER: Yes, if you have permission from the franchisor. Your “customer” is actually the franchisee. The franchisee has rights from the franchisor to use the franchisor’s logo. The franchisee’s rights to use the logo is typically limited, and may not allow the franchisee to allow a third party to use the logo.