QUESTION: What is protected under a trademark? If I Trademark the name BajaCharms which is my Etsy shop – the name BajaCharms is protected, what about the shop itself and its contents? Are my designs protected under the Trademark?

ANSWER: A trademark can protect your name “BajaCharms”. But it will not protect your shop itself. Trade dress, however, may protect the way your shop looks. A trademark may also protect contents in your shop, but only to the extent that the contents have a trademark attached to them.