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QUESTION: Can you trademark logos with generic company names after failed wordmark applications? I had a wordmark application get denied because it was too generic, let’s say it was “The Carwash Company”. Could we alternatively trademark our logo which includes a unique graphical identifier and our company name? This is to be able to enroll in the Amazon Brand Registry which currently requires a USPTO trademark.

ANSWER: Yes, the combination of a generic name with a unique logo will increase the likelihood of obtaining a trademark registration.

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