Question: I am in the beginning stages of starting a new internet business and would like to protect our creative before publishing on the internet. I have read through the USPTO site, and it seems straight forward, but I am interested in understanding the benefits of an attorney to do this on our behalf, costs, time savings, etc.
Answer: It is not necessary, but it can be helpful to use an attorney.
One, an attorney may help you select the classes of goods and services that might avoid conflict with other marks.
Two, an attorney may help you select descriptions of goods and services that might provide broad protection.
Third, an attorney may help in selecting a mark that would be strong.