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Question: Can I trademark a name that is similar to another trademark? A name that is in a different form or order?

Eg. if there is a trademark for Go Bee, can I trademark Bee Go?

Answer: Whether you can obtain a trademark in view of other trademarks requires an examination of a number of factors to determine whether there is a likelihood of confusion between the two trademarks. If there is, then the second trademark cannot be registered.

However, as a general proposition, switching the order of words in an existing trademark will help tip the scales in favor of no likelihood of confusion.

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