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Question: Do manufacturer licensees file trademarks related to a given product, in its patent-holding licensor’s name, or their company’s?

These manufacturing companies typically want to change the names of products submitted to them, to names that better fit their company brand. Suppose I submitted a product that I dubbed “Sandbox Blast,” and they chose to rename it “Sandstorm” – would they typically own that trademark, or would they give it to the licensor who owned the patent?

Answer: If you are selling your product to another company, and the other company creates a new brand name, the other company will typically own the new name.

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